Robert G. Rose

CEO / Executive Producer
AIM Tell-A-Vision Group

Robert G. Rose is the CEO of New York based AIM Tell-A-Vision Group (AIM TV), (a division of Artist and Idea Management, Ltd.) and has served as Executive Producer to over 150 hours of original national television programming.

Rose’s introduction to the Latino market came in 1996 when he joined Univision Television Group, the nation’s premiere Spanish-language network. While at Univision, Rose played a vital role in convincing many Fortune 500 and “general market" advertisers to effectively reach out to the growing and untapped U.S. Latino market.

Also while at Univision, Rose recognized the opportunity for advertisers to reach the “larger half” of the Latino market, U.S.-born Latinos, via English-language television. Rose officially began Artist and Idea Management (AIM TV) in 2000 to address this opportunity.

In 2001, Rose and company independently produced and distributed the first successful English-language, national weekly syndicated television program targeted to Latinos, Urban Latino TV (ULTV) which went on to win several awards. Later Rose formed television production banner, AIM TV’s Maximas Productions with producer Renzo Devia. The award-winning duo produced a roster of award-winning programs, including the weeklies American Latino TV and LatiNation and several hour-long quarterly specials, which include the American Latino Presents series and The American Latino Awards.

Rose’s programs set the standard for culturally relevant television and pioneered the model of English- language programming for U.S. Latinos by attracting major media companies and Fortune 500 advertisers, which opened the door for an entire business model of media and marketing dedicated to serving the fastest growing, untapped market in the U.S. (U.S. born “American Latinos”).

Rose serves as a candid industry spokesperson for presenting a more accurate portrayal of Latinos on U.S. television and how marketers and media should better target underserved audiences. In 2004, Rose founded what was to become Help! Change TV, a grass roots advocacy campaign to convince Nielsen Media Research to update its current ratings method for counting television viewing, which Rose contends undercounts U.S. born Latinos and leads to gross under representation and stereotypes.

Rose is often featured as a presenter, panelist, and keynote speaker at many industry conferences and is extensively quoted in the trade & consumer press including The New York Times, TV Week, The Toronto Globe Mail, CNBC and much more. He is a member of the National Academy of Television Arts and Sciences, New York Women in Film and Television, The National Association of Program and Television Executives and the American Film Institute.